Simply put, Endorse will efficiently expand the capabilities of the non-banking financing solutions industry through an alternative approach that focuses on growing Industries as opposed to financing specific products.
This non-banking financing solutions company was born out of an energy to re-imagine the industry by introducing an Alternative Business Model. It looks to be the market leader in fintech non-banking financing solutions by providing industry-tailored & customizable solutions that will sustainably grow end-users, partners and industries. As a result, we instigate industry level growth.1
CUSTOMIZABLE
We take pride in availing tailored financing solutions customized per industry and individual needs.2
INCLUSIVE
We continuously create financing solutions that meet the diverse business needs per industry and consumer segment.3
VISIONARY
We identify industry pain points, anticipate trends, and recognize potential through rigorous research and devise out-of-the-box solutions that cater to them.4
SIMPLE
We use state-of-the-art digital FinTech solutions to complement our financing products resulting in an impeccable customer experience.5
GROWTH-DRIVEN
Our growth is fueled by the growth of our partners.Simply put, Endorse will efficiently expand the capabilities of the non-banking financing solutions industry through an alternative approach that focuses on growing Industries as opposed to financing specific products.
This non-banking financing solutions company was born out of an energy to re-imagine the industry by introducing an Alternative Business Model. It looks to be the market leader in fintech non-banking financing solutions by providing industry-tailored & customizable solutions that will sustainably grow end-users, partners and industries. As a result, we instigate industry level growth.Endorse Board of Directors
Shireen Al Kady
Executive Chairman, Prime Holding & Non-Executive Chairman, Endorse
Mr. Shireen Al Kady is a pioneer in the world of finance, economics and investment banking. With more than 40 years of experience in the field, his career spanned several consultancy positions including the Public Enterprise Office on privatization offering finance services to several Egyptian public holding companies, insurance firms and numerous banks. He was listed in the International Who is Who of the financial world in 2000.Mohamed Helmy
Member of the Board (independent)
Mohamed Helmy is an expert professional in the leasing industry bringing over 20 years of knowledge in his field. Helmy currently holds the position of Managing Director for leasing & factoring at Endorse. Prior to joining Endorse, Helmy held several positions in various leasing companies including Corp Lease, A.T. Lease, Global Lease, Enmaa Ijara company and most recently Arab African international leasing company as Head of Business.Farid El Chiati
Member of the Board (independent)
Farid El Chiati is a renowned business figure with a rich history of various upper management and consultancy positions throughout his 40-year career in a number of prestigious financial organizations including banking institutions and leasing companies within Egypt and throughout the Gulf region.Mohamed S. Bendary
Vice Chairman and Member of the Board
Mohamed Bendary is a finance and accounting guru with over 30 years of experience in Egypt as well as the Gulf region. His expertise span investment banking, mortgage finance, auditing firms all the way to commercial banks. His latest focus has been on company restructures, policies and procedures as well as running both finance and operations departments.Mohamed Badrah
Member of the Board (independent)
Mohamed Badrah is a multi-talented professional known for his talents in planning and operational improvement. With 42 years of experience in policy development and management procedures impacting both morale and productivity, he held a number of upper management positions in some of the world’s most reputable financial institutions.Prime FinTech Board of Directors
Prime FinTech’s share capital stands at EGP 75 million. The company boasts a solid team of experts dedicated to providing a seamless customer experience, simplifying financing services and solutions and adding value to the non-banking financing services in Egypt.